I ran across this new ‘browser’ this morning. Blackbird is a rebadged version of Firefox for the African American community. It offers features like ‘Black Search’, ‘Black News Ticker’ and ‘Black Bookmarks’. This sounds like a walled garden to me, and basically like a very bad idea.
If there’s one thing I love about the internet it’s how everyone is equal online, and how the web brings people together. I have no idea about the ethnicity of the people who email me about WP-Cumulus (for instance), nor do I care. This is a global community.
So why build a black browser? They actually made it black btw, which I thought was a particularly bad pun. Why not start a web portal that offers the same ‘black’ features? That would make more sense to me. Why create a system that favors ‘black’ content, narrowing your field of vision? I was very happy to see Obama win the elections, but this sounds like a step backwards to me.
The only reason I can think of that makes sense to build a black browser is ethno-marketing, and considering how this project is ad-supported that is starting to make a lot of sense. But maybe I’m missing something. A white nerd target audience specific browser perhaps, with ‘white nerd search’ and ‘white nerd bookmarks’?