Experimenting with advertising

This blog isn’t about making money. I have no problogger ambitions, and I don’t really like ads on blogs. But what I do find interesting is how ad networks work, what their benefits are, and which work best for a blog like mine. That’s why I’ve added a few AdSense units, and signed up with BuySellAds. Adsense has paid for the hosting of the movie review blog I run with a bunch of other people since day one, but I never really experimented with placement and such because the layout on that site is far from optimized for ads.

Another thing that makes this a better playground is that this blog actually gets some traffic. Not a whole lot, but enough to get reliable data for things like CTR. On a website that has only a handful of visitors daily, there’s no sense in placing CPM or CPC ads. Good thing my hosting was really cheap :). Let’s see if this blog does any better. Hope you don’t mind.

6 Comments

  1. Thanks for make this experiment, if the users of the blog use my site I pay every month :)

    Comment by swg.fm — March 25, 2009 @ 10:32 pm

  2. One problem I’ve found with Ads, is that they take readers away from your site.

    Have you experienced this Roy? If you click on an ad, some well behaved ones at least open in new windows, so people can remember what they were doing before they started shopping.

    Others though simply take you away from the site.

    David

    Comment by David DelMonte — March 31, 2009 @ 3:12 am

  3. yups, BysellAds.com is good place for advertising. They paid hight price montly . But only blog that have good traffics can be approved as publisher

    Comment by mupet — April 2, 2009 @ 5:41 am

  4. Thanks for sharing this advertising experiment, I personally have tried so many things with google adsense program.

    Comment by Jennifer Stevenson — December 7, 2009 @ 4:34 pm

  5. Hi do you know any alternative to the buysellads.com ? i am using it right now. my alexa rank is decreased to 80k but still no any buyer for ads on my site?

    Comment by neel — April 10, 2010 @ 1:26 pm

    • Hi Neel. You should really try to sell ads directly. High profile sites can usually get away with depending on the BSA marketplace to fill their ad positions, but for smaller sites, BSA is ideal for handling the technology while you focus on selling.

      I know of no alternatives that charge as little as BSA does and work equally well.

      Comment by Roy — April 13, 2010 @ 1:13 pm