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Google’s quirky Chrome TV ad

I love Google’s general tone of voice in things like this. They’re not saying Chrome is better than other browsers (which it is in many ways), nor do they list any benefits. You should just try it. And they’re telling you with a wonderfully quirky commercial that is nothing like what their competitors are doing. In fact it wasn’t originally intended for TV. Completely down to earth. Well done.

Roy | May 12, 2009 | English,Internet,Software | Comments (5)
Tags: Chrome, commercial, Google, tone of voice, TV ad

Welcome to roytanck.com

Roy TanckThis is the personal blog of Roy Tanck, designer, geek, entrepreneur and WordPress enthusiast. It's also the home of projects like WP-Cumulus (a 3D tag cloud for WordPress), my Flickr widget, Gunfollow (the Twitter hitman) and Snapatar.com. More about me here, or you can follow me on Twitter.

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